This site is a place to document what works, what does not, and how to navigate uncertainty.

Lines behind the brand

"so eat dessert first!" is the line that stays in the header. It captures the spirit of the site in the simplest possible way: life is uncertain, time matters, and joy should not always be postponed.

Other lines belong here, in posts, and in the ideas behind the work. They are part of the voice of the site, but they do not all need to compete for attention at the top of every page.

Some of those lines include:

• "What's your dessert?"
• "Since always and forever"
• "So gas it till you pass it!"
• "What will you do before your checkered flag flies?"
• "Life's not fair and tomorrow is not a guarantee."
• "So don't be an asshole."

This site is not built around polish or performance. It is built around perspective, experience, humor, loss, gratitude, and the things worth passing along.